Brøchner Hotels breeds a strong corporate culture

A growth-minded company needs a strong and uniform corporate culture, excellent structure and overview, a high level of knowledge among employees and lightning-fast, targeted communication. Join us on Brøchner Hotels' digital adventure.

Brøchner hotels
1. Background and motivation

Family-owned hotel with a sharp focus on guest experience

Brøchner Hotels started with one family-owned hotel. Soon one became two, and two became three. Now the family consists of four boutique hotels in Copenhagen and a design hostel in Aarhus. Brøchner Hotels has a mission to ensure that guests experience a high level of service, no matter which hotel they visit.

Brøchner Hotels has a strong brand identity. They wanted to convey this to all their employees through targeted communication and training. Training courses had to include essential knowledge about Brøchner Hotels’ values, signatures and products as well as their unique concepts, in order to ensure consistency and a high level of knowledge.

In the hotel industry, things move quickly. Within this sector, it is essential to have an internal communications platform that allows you to share information effectively, and Brøchner Hotels was aware of this. They wanted a platform to share news and important information on a daily basis that employees would have easy access to at any time. In addition, they wanted to consolidate several existing platforms into one, so employees could also share tips, success stories and discuss hotel life in a closed forum.

At Brøchner Hotels, quality and customer service are paramount throughout the organisation – from receptionist to management. They requested a communications platform that could train and educate employees through targeted, online learning sessions. They wanted learning to be effective and inclusive, where employees could repeat knowledge and where certifications would create motivation to learn even more.

Read more about Brøchner Hotels on their website

2. Solution

Academy, the social knowledge sharing platform

Brøchner Hotels currently uses The Academy Platform as the company’s primary communication channel and has named their platform The Power of Now

Management engages with all employees across hotels and work areas. The platform allows managers to comment on posts from receptionists, and the breakfast chef is able to make suggestions for the marketing department. 

All employees are trained specifically in their area with targeted training sessions. All courses contain essential basic knowledge about Brøchner Hotels’ values, products and concepts.  

Consistent brand identity
Focus on knowledge and work culture
Communication across time and place
"The Power of Now helps us communicate, share knowledge and experiences, and train and educate all our employees at Brøchner Hotels in an effective and inclusive way."

– Lene Larsen, Hotel Manager at Hotel Ottilia, Brøchner Hotels

3. Benefits and results

Strengthened loyalty and motivation

Brøchner Hotels has a strong brand with a clearly defined visual identity. This identity is reflected in The Power of Now. It makes employees feel at home with the system and strengthens their loyalty to the workplace. 

The platform allows employees to share knowledge and educate themselves in an easy and intuitive way. It increases employee motivation, which is supported by inclusion and forums where employees communicate internally. Similarly, management has the ability to convey important messages directly to employees at lightning speed, and information is always easily accessible on the platform. 

Daily dissemination of information and ideas fosters community
Certifications ensure uniform understanding of values and concepts
Training sessions with automatic repetition for knowledge retention

How to get started

Want to boost training, elevate your internal communications and let your employees share their expertise? Then Academy is for you. Here’s our recipe for success:

  • Appoint a dedicated project manager

It’s no secret: New systems require resources to start up. So find a passionate member of your organisation to lead – someone who has both the overview and the expertise to get things done.

  • Think ‘why’ and we’ll handle the ‘how’

We’re systems experts and know all of Academy’s tricks. But you know your organisation’s needs and challenges. You’ll get the best results when Academy is a digital reflection of your organisation.

  • Be patient – and brave

Change takes time. Be prepared that it may take some time for all employees to get fully on board with your new platform. Don’t be afraid to help them on their way, for example by shutting down old, fragmented communication channels.

Want to optimise your most important resource?
Then invest in your people! Get in touch with us to learn more – no strings attached, just coffee.
Still curious?
Let us share our passion for communication and training with you
Internal communication: Where's it going wrong?
Training and e-learning made easy with Academy
Knowledge sharing and communication with Academy
Scroll to Top