Brøchner Hotels breeds a strong corporate culture
A growth-minded company needs a strong and uniform corporate culture, excellent structure and overview, a high level of knowledge among employees and lightning-fast, targeted communication. Join us on Brøchner Hotels' digital adventure.
- 7 minute read
- CASE
Family-owned hotel with a sharp focus on guest experience
Brøchner Hotels started with one family-owned hotel. Soon one became two, and two became three. Now the family consists of four boutique hotels in Copenhagen and a design hostel in Aarhus. Brøchner Hotels has a mission to ensure that guests experience a high level of service, no matter which hotel they visit.
Brøchner Hotels has a strong brand identity. They wanted to convey this to all their employees through targeted communication and training. Training courses had to include essential knowledge about Brøchner Hotels’ values, signatures and products as well as their unique concepts, in order to ensure consistency and a high level of knowledge.
In the hotel industry, things move quickly. Within this sector, it is essential to have an internal communications platform that allows you to share information effectively, and Brøchner Hotels was aware of this. They wanted a platform to share news and important information on a daily basis that employees would have easy access to at any time. In addition, they wanted to consolidate several existing platforms into one, so employees could also share tips, success stories and discuss hotel life in a closed forum.
At Brøchner Hotels, quality and customer service are paramount throughout the organisation – from receptionist to management. They requested a communications platform that could train and educate employees through targeted, online learning sessions. They wanted learning to be effective and inclusive, where employees could repeat knowledge and where certifications would create motivation to learn even more.
Read more about Brøchner Hotels on their website
Academy, the social knowledge sharing platform
Brøchner Hotels currently uses The Academy Platform as the company’s primary communication channel and has named their platform The Power of Now.
Management engages with all employees across hotels and work areas. The platform allows managers to comment on posts from receptionists, and the breakfast chef is able to make suggestions for the marketing department.
All employees are trained specifically in their area with targeted training sessions. All courses contain essential basic knowledge about Brøchner Hotels’ values, products and concepts.
– Lene Larsen, Hotel Manager at Hotel Ottilia, Brøchner Hotels
Strengthened loyalty and motivation
Brøchner Hotels has a strong brand with a clearly defined visual identity. This identity is reflected in The Power of Now. It makes employees feel at home with the system and strengthens their loyalty to the workplace.
The platform allows employees to share knowledge and educate themselves in an easy and intuitive way. It increases employee motivation, which is supported by inclusion and forums where employees communicate internally. Similarly, management has the ability to convey important messages directly to employees at lightning speed, and information is always easily accessible on the platform.
How to get started
Want to boost training, elevate your internal communications and let your employees share their expertise? Then Academy is for you. Here’s our recipe for success:
- Appoint a dedicated project manager
It’s no secret: New systems require resources to start up. So find a passionate member of your organisation to lead – someone who has both the overview and the expertise to get things done.
- Think ‘why’ and we’ll handle the ‘how’
We’re systems experts and know all of Academy’s tricks. But you know your organisation’s needs and challenges. You’ll get the best results when Academy is a digital reflection of your organisation.
- Be patient – and brave
Change takes time. Be prepared that it may take some time for all employees to get fully on board with your new platform. Don’t be afraid to help them on their way, for example by shutting down old, fragmented communication channels.
