Indeks Retail brings three chains together on one platform

How do you unify communication from head office to three different retail chains? What about knowledge sharing? And how do you ensure that all employees are well equipped for new publications and campaigns? Find out here.

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1. Background and motivation

A literary universe across Denmark

Indeks Retail A/S consists of Denmark’s largest bookstore chain Bog & Idé, as well as the chains BOGhandleren and Legekæden. Stores are spread out across Denmark, and the vast majority of shops are self-owned.

Indeks Retail wanted to make it easier for headquarters to communicate information directly to employees on a daily basis. Information essential for daily operations and great customer service. Additionally, they wanted to create a place where suppliers would have the opportunity to communicate news and involve shop employees in upcoming book releases. The aim was to equip booksellers to provide excellent guidance to customers.

Another wish from Indeks Retail, was that their employees would have the opportunity to share knowledge and experiences with each other across stores. The aim here was to ensure competent knowledge sharing, but also to create a good dialogue that would benefit the employees and their work culture.

Read more about Indeks Retail on their website

2. Solution

A single communication platform

In Indeks Retail, essential information needs to be communicated to stores on a daily basis, just as employees need to be prepared for new campaigns and releases. That is why the social knowledge sharing platform Academy was chosen.

Academy acts as a communication platform for the head office and the stores that are part of Indeks Retail across all three chains: Bog & Idé, BOGhandleren and Legekæden. Employees in the stores know that they can find all vital information in one place. Previously, communication was one-way from head office, but the Academy platform ensures a two-way flow from the stores to head office as well as suppliers.

Bringing three chains together under one roof
Knowledge sharing between all stores
News directly from suppliers and management
"At Indeks Retail, we send out numerous pieces of information to the stores in our three chains every day, many of which are essential to the stores' operations. Therefore, it is crucial for us to have a structured and well-functioning channel for internal communication, and we have achieved that with Academy."

– Anders Dahl Iversen, Market Manager, Indeks Retail A/S

3. Benefits and results

Campaigns train and prepare employees

Indeks Retail’s suppliers have access to the Academy platform to create an effective channel to communicate directly to all employees in the stores. Here, suppliers have the opportunity to engage employees with their products and create a closer relationship. This is done primarily through focus campaigns on specific titles or authorships. These campaigns consist of training sessions to equip booksellers to sell the book, in-store materials and exciting competitions.

Targeted communication from headquarters to the three chains
Knowledge sharing between shops through forums and comments
News from suppliers to shops and feedback from shops to suppliers

How to get started

Want to boost training, elevate your internal communications and let your employees share their expertise? Then Academy is for you. Here’s our recipe for success:

  • Appoint a dedicated project manager

It’s no secret: New systems require resources to start up. So find a passionate member of your organisation to lead – someone who has both the overview and the expertise to get things done.

  • Think ‘why’ and we’ll handle the ‘how’

We’re systems experts and know all of Academy’s tricks. But you know your organisation’s needs and challenges. You’ll get the best results when Academy is a digital reflection of your organisation.

  • Be patient – and brave

Change takes time. Be prepared that it may take some time for all employees to get fully on board with your new platform. Don’t be afraid to help them on their way, for example by shutting down old, fragmented communication channels.

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Training and e-learning made easy with Academy
Knowledge sharing and communication with Academy
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