Indeks Retail brings three chains together on one platform
How do you unify communication from head office to three different retail chains? What about knowledge sharing? And how do you ensure that all employees are well equipped for new publications and campaigns? Find out here.
A literary universe across Denmark
Indeks Retail A/S consists of Denmark’s largest bookstore chain Bog & Idé, as well as the chains BOGhandleren and Legekæden. Stores are spread out across Denmark, and the vast majority of shops are self-owned.
Indeks Retail wanted to make it easier for headquarters to communicate information directly to employees on a daily basis. Information essential for daily operations and great customer service. Additionally, they wanted to create a place where suppliers would have the opportunity to communicate news and involve shop employees in upcoming book releases. The aim was to equip booksellers to provide excellent guidance to customers.
Another wish from Indeks Retail, was that their employees would have the opportunity to share knowledge and experiences with each other across stores. The aim here was to ensure competent knowledge sharing, but also to create a good dialogue that would benefit the employees and their work culture.
Read more about Indeks Retail on their website
A single communication platform
In Indeks Retail, essential information needs to be communicated to stores on a daily basis, just as employees need to be prepared for new campaigns and releases. That is why the social knowledge sharing platform Academy was chosen.
Academy acts as a communication platform for the head office and the stores that are part of Indeks Retail across all three chains: Bog & Idé, BOGhandleren and Legekæden. Employees in the stores know that they can find all vital information in one place. Previously, communication was one-way from head office, but the Academy platform ensures a two-way flow from the stores to head office as well as suppliers.
– Anders Dahl Iversen, Market Manager, Indeks Retail A/S
Campaigns train and prepare employees
Indeks Retail’s suppliers have access to the Academy platform to create an effective channel to communicate directly to all employees in the stores. Here, suppliers have the opportunity to engage employees with their products and create a closer relationship. This is done primarily through focus campaigns on specific titles or authorships. These campaigns consist of training sessions to equip booksellers to sell the book, in-store materials and exciting competitions.
How to get started
Want to boost training, elevate your internal communications and let your employees share their expertise? Then Academy is for you. Here’s our recipe for success:
- Appoint a dedicated project manager
It’s no secret: New systems require resources to start up. So find a passionate member of your organisation to lead – someone who has both the overview and the expertise to get things done.
- Think ‘why’ and we’ll handle the ‘how’
We’re systems experts and know all of Academy’s tricks. But you know your organisation’s needs and challenges. You’ll get the best results when Academy is a digital reflection of your organisation.
- Be patient – and brave
Change takes time. Be prepared that it may take some time for all employees to get fully on board with your new platform. Don’t be afraid to help them on their way, for example by shutting down old, fragmented communication channels.