Boost sales with competent and motivated employees
A good salesperson knows their products and has the energy to provide service with a smile, ensuring customer loyalty. So how do you ensure your staff has vital knowledge at their fingertips and can confidently guide customers? With Academy, of course.
With well-crafted training, Top of Mind on current campaigns, and a commitment to the company and one’s co-workers. This requires competent internal communication, motivational training and a strong community – both among colleagues, with managers and HQ. With a training and knowledge sharing platform, you can get it all in a single package. One platform where everyone can seek out knowledge, repeat training and communicate across departments.
Using Academy, HR and management can use data to quickly pinpoint gaps in training, predict budget goal fulfillment for different departments and identify key employees who are ready for more challenges.
You can even let suppliers create training and informative materials on Academy for customer-facing employees. This saves resources, ensures accurate information and creates a knowledgeable salesforce. Mutually beneficial to you, your employee, your supplier and your customer.
A few of our clients in your industry:
Breed Top of Mind and unlock the power of knowledge sharing
Our calendars fill up quickly with special promotions, birthday offers and retail anniversaries. But successful promotions only make a difference to your sales figures when staff are informed about the promotions and motivated to give it a whirl.
- Product Training
- Effective campaign information
- Top of Mind with call-to-action graphics
- Sales contests
- Gamification and nudging
A customer has a question about your product that the salesperson doesn’t know the answer to – this can’t be avoided. However, with effective knowledge sharing on Academy, the salesperson can search for the answer by asking colleagues across all locations. This relieves the Head Office, and ensures that the correct answer becomes available to everyone. At the same time, it motivates employees to seek and share knowledge. This kind of passion and recognition of expertise ensures great service for customers and healthy teamwork within the company.
- Open and private forums
- Comments, likes and sharing
- Embed videos, images and links
- Notifications on new activity
- Targeted news posts
- User profiles complete with core competences
If you don’t know the answer to the question, you don’t raise your hand. Similarly, if you’re not sure what the product can do, you don’t approach customers and offer up a sales pitch. With knowledge comes confidence and exuberance – which makes all the difference when you’re guiding potential customers.
With dedicated product training and lots of repetition, knowledge moves from short-term to long-term memory – allowing for mental capacity to remember what the customer just said, come up with the good joke and high-five your co-worker. Academy’s training programmes are developed based on theories of learning and memory, such as Blended Learning, Spaced Repetition and The Forgetting Curve.
- Cool-down periods
- Prioritized training sessions
- Ongoing training reminders
- Bite-sized training and information
- Video and images in training
One month on Academy in your industry:
time spent per staff member
logins per employee
visit time per session
“In HiFi Klubben, we have tried most types of online training and communication tools available. But we have never tried any other system that was as engaging and motivating for employees as the Academy system has proven to be.”
“In Indeks Retail, we send out numerous pieces of information to the stores in our three chains every single day, many of which are essential to the stores’ operations. Therefore, it is crucial for us to have a structured and well-functioning channel for internal communication, and we have gotten that with Academy.
At the same time, our suppliers have a great opportunity to communicate product information and promotions directly to the many employees in our chains. ”
How to get started
Want to boost training, elevate your internal communications and let your employees share their expertise? Then Academy is for you. Here’s our recipe for success:
- Appoint a dedicated project manager
It’s no secret: New systems require resources to start up. So find a passionate member of your organisation to lead – someone who has both the overview and the expertise to get things done.
- Think ‘why’ and we’ll handle the ‘how’
We’re systems experts and know all of Academy’s tricks. But you know your organisation’s needs and challenges. You’ll get the best results when Academy is a digital reflection of your organisation.
- Be patient – and brave
Change takes time. Be prepared that it may take some time for all employees to get fully on board with your new platform. Don’t be afraid to help them on their way, for example by shutting down old, fragmented communication channels.